Improve Customer Retention and Employee Satisfaction With a Statistical Consultant

Submitted by Wade Nembhard

TC Career Articles

Customer satisfaction, customer retention, and employee satisfaction, are three of the biggest priorities for employers when running a business, since they can be the difference between low or high profit. If you are to survive as a business owner and carry a lasting product or service customers generally need an incentive to keep supporting your business, if not they might switch to your competitor. You must also be able to provide employee satisfaction, which usually come in the form of incentives, bonuses, or rewards? The good word from an employee or customer can generally help boost your business, but a bad word can send business spiraling downward..

Why leave such a task to chance? The odds  of success or failure are too great. This is where your company might do much better by hiring a statistical consultant. Statistical consulting is the most challenging and rewarding part of statistics. A statistical consultant uses the mathematical science of statistics to solve a practical problem. One great benefit of many statistical consultants is that they're previously operated their own business, and the most successful ones usually have a technical background in statistics matched by a great entrepreneurial spirit.

What about businesses such as telecommunication, finance, or retail. These businesses have employees that receive regular paychecks and customers who purchase products or services. It is necessary for a business to have a competitive edge in order to meet their return on investment (ROI) and to have marketing strategies in place to ensure they are targeting the correct customers for maximum success of purchase and reduced company expenditures.

Statistics is a mathematical science which involves gathering, analyzing, interpreting, and presenting data and observations. You can then predict or forecast the outcome of certain scenarios or business models based on the data you collect.

These are a few cases when you or your business might need a Statistical Consultant:

• Would you like help in preparing tables, listings, and graphs for your report?
• Do you need help combining qualitative and quantitative research methods, data collection, or data analysis?
• Would you like help designing a survey or questionnaire?
• Would you like help with the appropriate sample size determination?
• Would you like help with data mining?
• Do you need help with technical writing?
• Would you like the assistance of a statistical consultant at a conference or summit?
• Do you have questions about statistics in general or need statistical tutoring or statistical consulting?
• Do you want statistics explained to you in simple terms using concrete examples?
• Do you need help using a statistical software package such as SAS?
• Do you need to learn what design of experiment will best answer your question?
• Do you need to develop models to estimate the present or predict the future?
• Would you like help interpreting your statistical output and drawing conclusions from your data?
• Do you have data with non-normal patterns?