How Young Entrepreneurs Can Promote Themselves Through Article Marketing
Submitted by Wade Nembhard
There are some rules to consider when marketing yourself as a young entrepreneur. One big factor to consider is how to promote yourself, your startup website or business using articles submitted to article directories. To make the process easier, here are tips to better deal with promoting yourself through article marketing.
Lets assume you've covered the prerequisites:
- You have a website with the original promotional article about you..
- Sign up to the top article directories, mainly ezinearticles.com, goarticles.com, and articledashboard.com.
- The articles you submit are now considered duplicate content. Make sure you have keyword backlink somewhere in the body of the article pointing back to the original article's url on your site. (Not your homepage)
- Make sure that hyperlinked keyword is also in the article's title.
- Make sure the hyperlinked keyword does not take up more than 2% of your article body.
You can have the separate backlink to your homepage in the resource box provided by the article directory.
What to Know About Search Engines (Google and Yahoo) that will Find and Rank Your Article
New websites such as yours generally rank very low in the listings, so to increase your visibility in the search results and get much needed promotional traffic, your article must rank near the top, if not number 1 in the search engine results.
This will only happen when the search engine indexer scans the web and sees that all duplicate articles of your original are linking back to the original url on your website. The search programming (Algorythm) is set up to give preference and authority to whichever URL is recognized as the original source based on backlinks to the original content.
A word of advice, never submit a promotional article to any site that does not allow your website (the article's homesite) to claim extra ownership using a keyword or url backlink. Thats a waste of your effort unless they're paying for your article
With duplicate content, uniqueness (very important to search engines) goes out the door. To compensate, here are two recommended seo (search engine optimization) techniques from the search engine people themselves: (SEO is a very fluidic area. So what is recommended at the time of this article, might be revised by the search engines six months from now.)
- Change some of the wording of your original article, enough to keep the topic the same, but show uniqueness compared to the duplicate articles on the article directories.
- Enable a commentingfeature on your website or blog. Search engines count user comments (especially relevant comments) towards the uniqueness of your article, thus pushing it further to the top of the SERPS (search engine results pages) and giving you the author more of the traffic than the sites republishing your article. Disgard all spam comments as often as possible. Search engines hate them as much as you do. (Spam comments are users dropping excessive links to outside products and websites that have nothing to do with the topic of your site articles or content)
Follow these steps and you should be on your way to some good artcile marketing and search engine rankings.
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